MAGIC is JAL’s in-flight entertainment system, supported by the JAL Mooove! (formerly Entertainment Network), features the latest hit movies and videos, games and audio programs. There are six generations of the MAGIC system: MAGIC-I, MAGIC-II, MAGIC-III, MAGIC-IV, MAGIC-V and the new MAGIC-VI. Introduced on 1 December 2007, the MAGIC-III system provides Audio/Video on Demand (AVOD) entertainment to all passengers. The number of movie, music, video and game channels on MAGIC-III was doubled from 57 to 130 by 2008; and it is installed on all seats on Boeing 767-300ER, 777-200ER and 777-300ER aircraft. Aircraft with MAGIC-I and MAGIC-II have movies that automatically start when the AVOD system is turned on—once the aircraft reaches cruise level—and economy class passengers can tune in to watch the movie in progress; and all movies restart upon completion. Executive and First Class passengers have full AVOD control. MAGIC systems also have JAL’s duty-free shopping catalogue, including flight crew recommendations and a video of specials available on the flight. MAGIC-V will feature mostly the same entertainment as MAGIC-III, but with a touch screen controller, along with a handset. There will be USB ports for iPod connectivity, and an easier to control handset. (introduced on selected Boeing 767-300ER routes). The MAGIC-III system is used on internationally configured Boeing 767-300 with Skyluxe Seat, older internationally configured Boeing 767-300ER with Skyluxe Seat, all Boeing 777-200ER, older Boeing 777-300ER with Skysleeper Solo/Suite first class and Shell Flat Seat/Neo Business class. The MAGIC-IV is used on internationally configured Boeing 737-800s, along with a newer look of Skyluxe Seat. It uses 9-inch touchscreens by Panasonic SFX. The MAGIC-V system is deploying across the fleet, with selected Boeing 767-300ERs (Skyrecliner seat) and B787-8 (Shell Flat Neo seat) getting the IFE. Followed by refurbished Boeing 777-300ERs (all aircraft) and selected Boeing 767-300ER aircraft (including those with Skyluxe seat) will get the MAGIC-V along with new seats in all classes. The MAGIC-VI is installed on selected Boeing 787-8s and 777-300s.
On most JAL international flights, on-plane cameras are available, either on the wings, the belly or on the tail. When the aircraft is in the pushback; taxi; takeoff; ascent; descent; stacking; landing; and docking phases of flight, all TV’s in the cabin automatically tune into the video camera outside the aircraft to provide “Pilot Vision” to the passengers. However, new entertainment systems do not have them anymore.
Skyward, the airline group’s inflight magazine, reflecting the company motto of “Dream Skyward”. Prior to the merger with JAS, JAL’s inflight magazine was called Winds. All of the JAL Group magazines are provided by JALUX. In a promotion, between 1 June and 31 August 2006, all Executive and First Class passengers would be offered use of Nintendo DS Lites specially manufactured for air travel, with the wireless capabilities removed in order to conform with airline safety standards. After a trial run at Haneda airport, JAL announced it will offer selected passengers a VR experience using the Samsung Gear VR and the Samsung S8. Passengers will be able to experience specially curated programming on Germany, Argentina, the Nagoya fireworks and more programs at a later date.
Japan Airlines offers meals on intercontinental routes, depending on the cabin class, destination and flight length. Western and Japanese menu selections are typically offered, including seasonal menu selections varied by destination. The airline has worked with high-profile chefs, including Fumiko Kono, Shinichi Sato, Koji Shimomura, Naoki Uchiyama, Chikara Yamada, Seiji Yamammoto and Hiroki Yoshitake in the creation of its menus and in 2016, launched a children’s menu created by Kono, Yamada, Yamammoto, and Yosuke Suga.
Sakura Lounge, named after the Japanese word for cherry blossom, is Japan Airlines’ signature lounge. In addition, the airline also operates the following international, including First Class Lounge, Sakura Lounge annex and JAL Lounge; and domestic lounges, including Diamond Premier Lounge and JAL Lounge. Access to the lounges depend on the class of travel or the membership status in the JAL Mileage Bank or JAL Global Club.